REI announced yesterday that they will be closing on Black Friday this year. You know that day after Thanksgiving where stores open at midnight and people are leaving their families to stand in lines for $50 off a TV. REI is going against the grain and paying their employees to go outside. REI wants the world to share how they go outside on Black Friday via the hashtag #OptOutside.
I think this is an inspiring concept and more companies should follow suit. In a short message from REI’s CEO, Jerry Stritzke, “For 76 years, our co-op has been dedicated to one thing and one thing only: a life outdoors. We believe that being outside makes our lives better. And Black Friday is the perfect time to remind ourselves of this essential truth. We’re a different kind of company—and while the rest of the world is fighting it out in the aisles, we’ll be spending our day a little differently. We’re choosing to opt outside, and want you to come with us.” Read the entire message here.
They even have a countdown on their homepage, as of right now we’ve got 30 days and 17 hours. Let’s take a moment to applaud REI for being different and I hope to see you all outside on Black Friday!